The Inside Line

Being born and raised in the Ozarks of southern Missouri, I have spent my entire life living in the middle of a fisherman's paradise. Within an hour's drive in any direction, I can sit on Norfor … read more

When speaking with customers while working my full-time job at a small-town hardware store, I am often amused at the excitement of hunters and fishermen anticipating warmer spring temperatures.  … read more

The Fresh Water Fishing Hall of Fame Selection Committee has chosen legendary lure maker Bill Lewis for induction into the 2023 class of Hall of Famers. Lewis is well known as the inventor of the Rat … read more

Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection on forward-facing sonar, the Scope Stik fills the need for a jerkbait in the B … read more

Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill Lewis PWC was designed with precision trolling expert, Mark Romanack, to create a b … read more