The Inside Line

Irving, TX – GSM Outdoors is excited to announce the launch of an all-new brand, The Frog Factory. With the intent of delivering both proven and innovative products in the category of frogs, toad … read more

Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection on forward-facing sonar, the Scope Stik fills the need for a jerkbait in the B … read more

Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill Lewis PWC was designed with precision trolling expert, Mark Romanack, to create a b … read more

Irving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the classic Senko profile while adding some bulk with a ribbed-shaped body. "I'm r … read more

Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different sizes, the aptly named ATV is built for any type of structure or cover aro … read more