The Inside Line

by M.L. Anderson       Yamamoto baits excel at mimicking what fish eat, which means they aren’t just for bass — you can catch darn near anything on Yamamoto baits. Adding … read more

By Mark Fong For many anglers, there is nothing more thrilling than targeting bass in shallow water. For GYCB Pro Jay Yelas some of his greatest professional triumphs have come this way, including hi … read more

By Mark Fong For long time Western Pro Roy Hawk of Lake Havasu, Arizona, 2018 is setting up to be an exciting season of opportunity. Hawk's highly successful campaign at the 2017 Bassmaster Central O … read more

By Brandon Card There is a lot of talk about selecting the right ji … read more

When Yamamoto introduced the Kreature over a decade ago, I was immediately enthralled. It was the perfect size, c … read more