The Inside Line

Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different sizes, the aptly named ATV is built for any type of structure or cover aro … read more

Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5” offering puts a twist on the ever popular 4” Shad Shape Worm, thanks in large part to Yam … read more

Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same qualities that make the original 4” Zako an industry standard, the 3” offering is the s … read more

BASS Communications and (subsequently) BassFan ran a story about the efforts of two-time NFL Pro Bowler Trent Cole’s to qualify for the Bassmaster Classic. I have nothing at all against Cole. Well, I … read more

Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy of the original Senko, the Speed Senko is a 7-inch offering that is sure to be a … read more